Latest Skincare Industry Trends to Follow in 2018
Updated: Apr 16, 2020
As with every industry, fads come and go when it comes to what’s popular in skincare. Discover some of the trends to follow in 2018, and you should be able to find a new favorite.
People living in urban environments are acutely aware that their skin is constantly under attack from pollutants. The more people are conscious of that, the more they want to take precautions. That’s perfectly understandable, so anti-pollution products are only going to be more in demand. Many major beauty brands have already developed pollution-blocking skincare products, which help to safeguard your skin from pollutants and toxins in the air. The latest additions are undoubtedly on their way, and other companies are happy to introduce their own offerings into the mix.
Organic beauty products are here to stay, and they’re taking up a larger share of the market every year. People are learning to avoid heavily chemically-infused products, and they’re discovering that they prefer organic options instead. Some people love organic selections because they’re environmentally conscious, while others choose it for health reasons. Whatever the motivation, you can expect organic items to continue being desired and even enjoy greater demand.
Korea hasn’t just delivered K-pop. K-beauty has introduced a 10-step Korean beauty routine, and the fantastically popular sheet mask. The love for K-beauty has only just begun, so you can anticipate a heightened demand and fervor for everything related to K-beauty.
Creams and Masks
This shouldn’t be surprising. Creams and masks are perennial favorites, and 2018 isn’t going to be an exception. Nighttime creams and masks are a must-have for busy women that simply don’t have the time to spend during the day. Nighttime-only use is easy to remember and doesn’t take much effort to implement. Women have learned that it’s no trouble to stay loyal to those skincare items, and the results speak for themselves.
Beauty at Home
At-home beauty tools have been huge in 2018, and they’re showing no sign of going out of style. Whether that’s derma rollers or skin exfoliators, at-home products are on everyone’s must-have shopping list. They’re also a smart choice. Most of these are a one-time investment, and they’re a wonderful way to upgrade your skincare routine. If you want to take your skincare game to the next level, the right at-home tools are an excellent way to make that happen.
Skincare isn’t just about your face, although it’s not uncommon for people to overlook other areas. Luckily, many women have gotten wise to that frequent oversight, and body care is on the rise. Body scrubs, moisturizers, and lotions are now competing with old-time favorites like serums and face creams. When you’re looking for a full specialist license renewal in Orlando, FL, don’t overlook the latest trends. Your clients and customers might be focused on what’s popular, but you should be able to help them find what works.