Admissions Event Planning
🍂 Welcome to Fall!
Let’s finish the year strong — and start building momentum for the next one.
Cooler weather, holiday plans, changing schedules, and a new season are here. While Q4 can bring fluctuations in student attendance and new lead volume, it also gives us a major opportunity to reconnect with prospects, create meaningful campus experiences, and begin building excitement around the New Year, New Career mindset.
Q4 Is Our Re-Engagement Season
The holiday season naturally changes people’s routines. Families travel, children are out of school, vacations are planned, and both students and prospects may have different availability than they do throughout the rest of the year. At the same time, new lead volume may begin to slow. That doesn’t mean our engagement should.
Q4 is a BIG opportunity to re-engage, reconnect and re-spark interest.
Prospects who weren’t ready earlier in the year may be thinking very differently as January approaches. A new year naturally gets people thinking about their goals, finances, routines — and careers.
Let’s make sure Hollywood Institute is already part of that conversation before January 1st arrives.
What Should Your Q4 Events Accomplish?
Every event should give Admissions a strategic opportunity to move prospects forward — whether that’s a brand-new inquiry or someone we haven’t heard from in months.
Reconnect
Give older and inactive leads a fresh, low-pressure reason to reconnect with Admissions.
Bring Them Back
Invite prospects who previously toured, inquired or considered enrolling to experience campus again.
Create Referrals
Use students, graduates, friends and family to introduce new prospective students to Hollywood Institute.
Show — Don’t Just Tell
Demonstrations, mini classes and showcases let prospects experience what training can actually look like.
Build January Momentum
Start the New Year, New Career conversation now instead of waiting until January.
Drive the Next Step
Create opportunities for tours, appointments, applications and ultimately enrollments.
🍁 Need Inspiration?
Your event should make sense for your campus, programs and audience. These are starting points — creativity is encouraged!
Mini Classes
Short hands-on experiences tied to a specific program.
Bring-a-Friend Day
Turn current student enthusiasm into warm referrals.
Student Showcase
Feature student work, portfolios, skills and demonstrations.
Barber Battle
Tap into barber culture through competition and community.
Fall Open House
Tours, demonstrations, program information and seasonal activities.
Holiday Glam
Feature holiday hair, skin, nails, makeup or applicable programs.
Friends & Family Night
Invite the people helping prospects make their education decisions.
New Year, New Career Preview
Re-engage prospects around their goals for the upcoming year.
Before You Submit: Think Strategically
We don’t want to host an event simply to put something on the calendar. Every public admissions event should have a clear purpose.
✓ Who are you trying to reach?
✓ Which programs are you highlighting?
✓ Why would a prospect want to attend?
✓ What will they experience once they arrive?
✓ What makes this different from a standard campus tour?
✓ What action do you want attendees to take?
✓ How will Admissions follow up after the event?
In the Additional Information section of your request, tell us what you’re envisioning! The more detail you provide, the better Marketing can support and bring your idea to life.
Event Planning
Required
Q4 Planning
Depending on the event, approved plan and available lead time, Marketing support may include:
✓ Event landing page
✓ Digital advertising
✓ Email marketing
✓ SMS/text messaging
✓ Flyer and creative assets
✓ Social media support
Events requiring full marketing support need significantly more preparation time than requests for a flyer or email only. Please plan accordingly and provide complete information when submitting your request.
Budget Reminder:
Any budget entered on the request form is a requested budget and is not guaranteed. Requests will be reviewed, and the final approved budget will be confirmed and communicated separately.
Admissions Events Only
This planning page is specifically for Admissions events. Career Services events should be planned and coordinated directly with Sheryl Lewis, COO and should not be submitted through this page.
🍂 Don’t Stop at the Campus Doors
Internal campus events are not the only opportunities available to you during Q4.
Fall and the holiday season bring a huge number of community events. These are powerful opportunities to increase local brand awareness and introduce Hollywood Institute to people who may not currently be searching for us.
Keep an eye out for:
✓ Fall festivals and Halloween events
✓ Holiday markets and festivals
✓ Job and career fairs
✓ Farmers markets
✓ Community center events
✓ School and youth events
✓ City and neighborhood events
✓ Holiday drives and community initiatives
✓ Local opportunities offering a booth or table
For any registration, booth, vendor, or participation fees associated with external outreach, please contact Rene Lezcano, VP of Campus Operations, for approval.
✨ The “New Year, New Career” Conversation Starts Now
Don’t wait until January to start talking about January.
During November and December, people naturally begin reflecting on what they want to change in the coming year. For some, that means finally pursuing the career they’ve been thinking about.
Late Q4 is the perfect time to revisit older leads, reconnect with prospects who didn’t enroll, invite them back to campus and remind them that they don’t have to wait for January 1st to begin taking their next step.
The goal isn’t simply to finish Q4 strong. It’s to enter the new year with momentum already in motion.
Let’s Make Q4 Count 🍁
Be creative, be intentional and give us the details! I look forward to working with each of you to best support your campus event activity throughout Q4.
Let’s reconnect with our prospects, create experiences worth attending and finish the year ready for what’s next.